Home buyers want a loan officer who explains things clearly and responds fast. A mortgage broker website should demystify loan options, build trust and make starting a pre-approval easy. Here is how to build one with AI.
What matters most to home buyers
- Clear loan options. Explain conventional, FHA, VA and jumbo loans in simple language.
- Rate and pre-approval access. Offer a fast pre-approval request and a payment calculator.
- Process clarity. Show each step from application to closing so buyers feel in control.
- Licensing and compliance. Display NMLS numbers and required disclosures.
- Reviews and responsiveness. Highlight reviews and fast reply times.
Pages to include on your mortgage broker website
- Home. Get Pre-Approved button, loan options and reviews.
- One page per loan type.
- First-time home buyers guide.
- Refinance.
- Mortgage calculator, embedded or linked.
- About the loan officer, with NMLS number.
- Resources and Contact.
Compliance basics
- Display your NMLS ID and company information on the site.
- Include Equal Housing Opportunity language and required disclosures.
- Be careful with rate advertising, which has specific rules.
- Use a secure application portal for sensitive data rather than a basic contact form.
Set up your mortgage broker website with Tuli Builder
- Install the Tuli theme. On a WordPress site with hosting and a domain, install and activate Tuli Builder. New to WordPress? Start with the beginner guide.
- Open the AI Assistant. In your dashboard go to Tuli, then AI Assistant, and pick Tuli AI, which is included with your licence and needs no API key. Prefer your own account? Add an API key from Anthropic, OpenAI, Gemini or OpenRouter instead.
- Paste the prompt below. Swap in your real business name, city and services. The assistant lays out the page, drafts the copy and writes clean HTML and CSS.
- Refine visually or by asking. Click any element to restyle it in the style panel, or describe the change to the AI.
- Add your inner pages, then publish. Repeat the process for each page in the list above, replace placeholder text and photos with real ones, and publish.
The best prompt for a mortgage broker website
Copy this prompt, then change the name, city and details to match your business.
Build a home page for Keystone Mortgage Advisors in Columbus, Ohio. Hero with the headline Your Path to Home Ownership Starts Here and buttons for Get Pre-Approved and Calculate Payment. Add a loan types section (conventional, FHA, VA, jumbo, refinance), a mortgage payment calculator, a five-step process strip, a first-time-buyer guide teaser, NMLS licensing details, reviews and an application contact form. Use confident navy, white and green accents with a plain-language tone.
Follow-up prompts to refine it
- Create a first-time buyer guide page with a checklist and a FAQ.
- Add a payment calculator section with price, down payment and rate fields.
- Add an FHA loan page explaining requirements and typical timelines.
Local SEO
- Create guides for your state and cities: “FHA loans in Georgia”.
- Partner with local real estate agents and link both ways.
- Collect reviews from closed borrowers, as rules allow.
FAQ
Can I embed a mortgage calculator?
Yes, add a calculator widget or embed from a tool you trust.
What does it cost?
Tuli Builder is a one-time payment from $49.
Related: real estate websites and the beginner’s guide.