A strong daycare website helps customers find you, trust you and get in touch. Parents choosing childcare are making one of their most emotional decisions. They want to see safety, warmth and a clear daily routine. A thoughtful daycare or preschool website answers their worries before the first tour. Here is how to build one with AI.
What matters most to parents
- Safety and licensing. Show your licence, staff checks and security measures, since safety is parents first concern.
- Programme and daily routine. Describe ages, curriculum, daily schedule and meals.
- Teachers and ratios. Introduce staff and state child-to-teacher ratios.
- Tuition and availability. Share fees, hours and enrolment steps, or at least how to ask.
- Tour booking. Make Schedule a Tour the main call to action.
Pages to include on your daycare website
- Home. A warm welcome, Schedule a Tour button and key reassurances.
- Programs by age, each with curriculum and daily schedule.
- Safety and licensing: background checks, secure entry, cleanliness, health policies.
- Our teachers.
- Daily schedule and meals.
- Tuition and enrollment, with a simple step list.
- Photo gallery, parent reviews, FAQ and Contact.
Handle children’s images carefully
Get written permission before posting photos of children, avoid naming children alongside photos, and consider showing activities from angles that do not identify individual kids.
Set up your daycare or preschool website with Tuli Builder
- Install the Tuli theme. On a WordPress site with hosting and a domain, install and activate Tuli Builder. New to WordPress? Start with the beginner guide.
- Open the AI Assistant. In your dashboard go to Tuli, then AI Assistant, and pick Tuli AI, which is included with your licence and needs no API key. Prefer your own account? Add an API key from Anthropic, OpenAI, Gemini or OpenRouter instead.
- Paste the prompt below. Swap in your real business name, city and services. The assistant lays out the page, drafts the copy and writes clean HTML and CSS.
- Refine visually or by asking. Click any element to restyle it in the style panel, or describe the change to the AI.
- Add your inner pages, then publish. Repeat the process for each page in the list above, replace placeholder text and photos with real ones, and publish.
The best prompt for a daycare or preschool website
Copy this prompt, then change the name, city and details to match your business.
Build a home page for Little Oaks Early Learning in Raleigh, North Carolina. Hero with a smiling-children photo, the headline A Safe, Joyful Start to Learning and buttons for Schedule a Tour and Check Availability. Add programmes by age (infants, toddlers, preschool, pre-K), a sample daily schedule, a teachers section with credentials, safety and licensing badges, parent testimonials, tuition and enrolment steps, a photo gallery and a contact block. Use soft sky blue, sunny yellow and white with a warm, reassuring tone.
Follow-up prompts to refine it
- Create an enrolment process page with four steps and a tour request form.
- Add a daily schedule page for toddlers with times and activities.
- Add a parent resources page with forms, a calendar and a newsletter signup.
Use Tuli Builder to create it and adjust visually.
Local SEO for childcare
- Create pages by program and neighborhood.
- Add your state license number.
- Claim your Google Business Profile, with photos and hours.
- Ask families for reviews.
FAQ
Can I collect waitlist signups?
Yes, add a waitlist form with child age and desired start date.
What does it cost?
Tuli Builder is a one-time payment from $49.
See the beginner’s WordPress guide.