A strong therapist website helps customers find you, trust you and get in touch. Reaching out to a therapist takes courage. Your website is often the first impression, and it should feel warm, safe and clear. This guide shows how to build a therapist or counselor website with AI while respecting client privacy.
What matters most to people seeking support
- A warm, safe first impression. Use gentle design and language, since reaching out is hard.
- Specialties and approach. Say what you help with, such as anxiety, couples or trauma, and how sessions work.
- Practical details. Cover fees, insurance, sliding scale, telehealth and location.
- Credentials and licence. Show licences and training, as clients need to know you are qualified.
- A low-pressure first step. Offer a free consultation call or short contact form with a promise of confidentiality.
Pages to include on your therapist website
- Home. A welcoming headline, a short statement of who you help and a gentle call to action.
- About you, with a friendly photo and your approach.
- Services and specialties, each on its own page if you can.
- Fees and insurance.
- FAQ: confidentiality, first session, cancellation policy.
- Contact or free consultation call.
- Blog or resources, optional but valuable.
Tone and design
Choose calm colors, generous spacing and real photography. Avoid clinical or alarming language. Write as you would speak in a first session.
Privacy and ethics
- Do not collect clinical or sensitive details in a basic website form.
- Tell visitors that email and web forms are not private for urgent matters and include crisis resources, such as emergency numbers.
- Follow your licensing board’s advertising rules, including on testimonials.
- Check whether your practice needs any HIPAA-compliant tools for scheduling or messaging.
Set up your therapist or counselor website with Tuli Builder
- Install the Tuli theme. On a WordPress site with hosting and a domain, install and activate Tuli Builder. New to WordPress? Start with the beginner guide.
- Open the AI Assistant. In your dashboard go to Tuli, then AI Assistant, and pick Tuli AI, which is included with your licence and needs no API key. Prefer your own account? Add an API key from Anthropic, OpenAI, Gemini or OpenRouter instead.
- Paste the prompt below. Swap in your real business name, city and services. The assistant lays out the page, drafts the copy and writes clean HTML and CSS.
- Refine visually or by asking. Click any element to restyle it in the style panel, or describe the change to the AI.
- Add your inner pages, then publish. Repeat the process for each page in the list above, replace placeholder text and photos with real ones, and publish.
The best prompt for a therapist or counselor website
Copy this prompt, then change the name, city and details to match your business.
Build a home page for Willow Path Counseling in Madison, Wisconsin. Hero with a calm nature image, the headline You Do Not Have to Figure It Out Alone, and buttons for Book a Free 15-Minute Call and Learn About Therapy. Add a what-I-help-with section (anxiety, depression, relationships, life transitions), a therapist bio with licence details, a how sessions work strip, fees and insurance information, telehealth availability, a confidentiality note and a gentle contact form. Use soft sage green, warm white and muted clay with a warm, non-clinical tone.
Follow-up prompts to refine it
- Create an anxiety therapy page explaining the approach and what sessions look like.
- Add a fees and insurance page with sliding-scale information.
- Add a FAQ about confidentiality and how to prepare for the first session.
Local SEO for therapists
- Use specialty plus city: “Couples Counseling in Portland”.
- Write helpful articles about anxiety, relationships and when to seek help.
- List your practice in reputable therapist directories.
FAQ
Can I offer telehealth bookings?
Yes. Link to a compliant scheduling or telehealth platform from your booking button.
What does it cost?
Tuli Builder is a one-time payment from $49.
See the beginner’s WordPress guide.