A strong law firm website helps customers find you, trust you and get in touch. People looking for a lawyer are often stressed and searching late at night. A clear, credible website helps them feel confident enough to get in touch. This guide shows how to build a law firm or solo lawyer website with AI, even if you have no web design experience.
What matters most to people seeking legal help
- Clear practice areas. State exactly which types of law you handle, such as family, injury or immigration, so visitors know they are in the right place.
- Credibility and results. Show bar admissions, years in practice and anonymised case results, as clients look for proof of competence.
- A confidential, low-pressure first step. Offer a free consultation form and explain what happens after they contact you.
- Plain-language explanations. Write about legal processes in simple terms, which builds trust and helps people find you for their questions.
- Fast, human contact. Show a phone number and a response-time promise, since many enquiries are urgent.
Pages to include on your law firm website
- Home. A clear statement of who you help and where, a Free Consultation button, practice areas and credentials.
- Practice areas. One page per area, such as family law, personal injury, immigration, employment, criminal defence, wills and estates, or business law.
- Attorney profiles. Photo, qualifications, bar admissions and experience.
- About the firm. Your approach, values and history.
- Client reviews / case results. Only where your jurisdiction’s rules permit.
- FAQ or resources. Plain-English answers to common legal questions.
- Contact. A short form, phone, address, hours and directions.
Gather your content
- Firm name, logo, address, phone and email
- Professional headshots
- Practice area descriptions
- Credentials, bar numbers, memberships and awards
- Consultation details and fee approach (for example free first call, fixed fees or contingency, where applicable)
Domain and hosting
A domain with the firm name (or lawyer’s name) looks the most professional. Choose secure hosting with SSL. See our beginner’s guide to creating a WordPress website.
Set up your law firm website with Tuli Builder
- Install the Tuli theme. On a WordPress site with hosting and a domain, install and activate Tuli Builder. New to WordPress? Start with the beginner guide.
- Open the AI Assistant. In your dashboard go to Tuli, then AI Assistant, and pick Tuli AI, which is included with your licence and needs no API key. Prefer your own account? Add an API key from Anthropic, OpenAI, Gemini or OpenRouter instead.
- Paste the prompt below. Swap in your real business name, city and services. The assistant lays out the page, drafts the copy and writes clean HTML and CSS.
- Refine visually or by asking. Click any element to restyle it in the style panel, or describe the change to the AI.
- Add your inner pages, then publish. Repeat the process for each page in the list above, replace placeholder text and photos with real ones, and publish.
The best prompt for a law firm website
Copy this prompt, then change the name, city and details to match your business.
Build a home page for Carter Mills Law in Atlanta, Georgia, a personal injury and family law firm. Hero with the headline Experienced Attorneys. Straightforward Advice, a Free Consultation button and a phone number. Add a practice-areas grid with short descriptions, an attorney profiles section with credentials, a results section with three anonymised case outcomes, a how-it-works strip (consult, strategy, resolution), client testimonials, a short FAQ and a confidential contact form. Use dark navy, white and muted gold, a formal serif for headings, and a calm, professional tone with no hype.
Follow-up prompts to refine it
- Create a personal injury practice page with sections on what to do after an accident and what compensation can cover.
- Add an attorney profile page template with education, bar admissions and a contact button.
- Add a plain-language FAQ about the free consultation and fee structure.
Then refine: “make the practice areas three columns”, “add a short FAQ about consultations”.
Write copy that builds trust
- Speak to a client’s situation in plain language, not legal jargon.
- Explain the process: what happens in the first call, what you need from them, typical timelines.
- Show credentials and real photos of the attorneys.
- Make the next step obvious.
Compliance and privacy reminders
Legal advertising is regulated, and rules differ by country and region. Check your local bar or law society guidance on:
- How you describe expertise, results and testimonials
- Required disclaimers (for example, that a website does not create a lawyer-client relationship)
- Handling confidential enquiries. Add a note that sending a message does not create privileged communication, and avoid collecting sensitive case details in a basic contact form
- Privacy policy and cookie notices where required
Local SEO for law firms
- Create a separate page for each practice area and city you serve.
- Claim your Google Business Profile.
- Add helpful articles: “How does child custody work?”, “What to do after a car accident”.
- Collect reviews where allowed.
- Keep name, address and phone identical everywhere.
Launch checklist
- Send a test enquiry and confirm it reaches the right inbox.
- Add disclaimers and privacy policy links in the footer.
- Test mobile layout and phone links.
- Proofread legal information for accuracy.
- Connect Google Search Console.
Law firm website FAQ
Can AI write my legal content?
AI is helpful for drafting layouts and first-pass copy, but a qualified lawyer should review all legal content for accuracy and compliance before it goes live.
Should I show case results?
Only if your professional rules allow it, and with the right disclaimers.
How much does it cost?
A domain, hosting and your builder. Tuli Builder is a one-time payment from $49, with no subscription.