Podcast apps host your audio, but your own website is where you build an audience you control, capture emails and rank in search for your topics. Here is how to build a podcast website with AI.
What matters most to listeners and sponsors
- Latest episodes with a play button. Make the newest episode playable on the home page without extra clicks.
- Easy subscribe options. Link to Apple, Spotify and other platforms with clear buttons.
- Show notes and transcripts. Provide text for search engines and for readers who prefer to skim.
- About the hosts and guests. Introduce yourselves and invite guest pitches.
- Sponsorship information. Explain audience size, formats and how brands can work with you.
Pages to include on your podcast website
- Home. Latest episode, Subscribe buttons and a short pitch of the show.
- Episodes archive, filterable by topic or season.
- Individual episode pages with player, show notes, links and transcript.
- About the show and hosts.
- Guests, including a pitch-to-be-a-guest form.
- Sponsor and advertise page.
- Newsletter and Contact.
Episodes as a content type
Use a custom post type for episodes so every episode follows the same template and shows in an archive. See how to create a custom post type. With Tuli Builder, query loops and AJAX filters make the episode archive and topic filters easy to build.
Set up your podcast website with Tuli Builder
- Install the Tuli theme. On a WordPress site with hosting and a domain, install and activate Tuli Builder. New to WordPress? Start with the beginner guide.
- Open the AI Assistant. In your dashboard go to Tuli, then AI Assistant, and pick Tuli AI, which is included with your licence and needs no API key. Prefer your own account? Add an API key from Anthropic, OpenAI, Gemini or OpenRouter instead.
- Paste the prompt below. Swap in your real business name, city and services. The assistant lays out the page, drafts the copy and writes clean HTML and CSS.
- Refine visually or by asking. Click any element to restyle it in the style panel, or describe the change to the AI.
- Add your inner pages, then publish. Repeat the process for each page in the list above, replace placeholder text and photos with real ones, and publish.
The best prompt for a podcast website
Copy this prompt, then change the name, city and details to match your business.
Build a home page for The Founder Hour, a podcast of interviews with startup founders. Hero with the latest episode and an audio player, subscribe buttons for Apple, Spotify and YouTube, a grid of the six latest episodes with cover images and topics, an about-the-host section, a newsletter signup, a sponsor section with audience stats and a footer with social links. Use dark charcoal, white and an electric blue accent with a modern, confident tone.
Follow-up prompts to refine it
- Create an episode template with player, show notes, links and a full transcript.
- Add a guest pitch page with what we look for and a submission form.
- Add a sponsors page with audience stats, ad formats and a media kit download.
SEO tips for podcasts
- Write detailed show notes with key topics and timestamps.
- Publish transcripts, which give search engines text to index.
- Use descriptive episode titles with the topic and guest.
- Embed the player from your hosting platform instead of uploading large files.
FAQ
Do I need a website if I have a podcast host?
It is strongly recommended for SEO, email growth and sponsor credibility.
What does it cost?
Tuli Builder is a one-time payment from $49.
See the beginner’s guide and consultant guide.