A strong consultant website helps customers find you, trust you and get in touch. When you sell expertise, your website is your credibility. Visitors should understand within seconds who you help, what outcome you deliver and how to start. This guide shows how to build a consultant, coach or freelancer website with AI.
What matters most to potential clients
- Clear positioning. State who you help and with what, in one sentence on the home page.
- Proof of results. Show case studies, client logos and testimonials.
- Services and packages. Describe your offers and how you work.
- Easy way to start. Offer a discovery call or enquiry form.
- Personal brand. Show your face, story and expertise, since clients buy from people.
Pages to include on your consultant website
- Home. Sharp headline, Book a Discovery Call button, proof and services.
- Services, each with problem, approach and outcome.
- Case studies with real results where possible.
- About, with your story and credentials.
- Testimonials.
- Blog or insights, to show expertise and attract search traffic.
- Contact / Book a call.
Position yourself clearly
A specific promise beats a vague one. “I help SaaS startups cut customer churn” is stronger than “I offer business consulting”. Ask the AI to rewrite your headline several ways, then pick the clearest.
Set up your consultant or freelancer website with Tuli Builder
- Install the Tuli theme. On a WordPress site with hosting and a domain, install and activate Tuli Builder. New to WordPress? Start with the beginner guide.
- Open the AI Assistant. In your dashboard go to Tuli, then AI Assistant, and pick Tuli AI, which is included with your licence and needs no API key. Prefer your own account? Add an API key from Anthropic, OpenAI, Gemini or OpenRouter instead.
- Paste the prompt below. Swap in your real business name, city and services. The assistant lays out the page, drafts the copy and writes clean HTML and CSS.
- Refine visually or by asking. Click any element to restyle it in the style panel, or describe the change to the AI.
- Add your inner pages, then publish. Repeat the process for each page in the list above, replace placeholder text and photos with real ones, and publish.
The best prompt for a consultant or freelancer website
Copy this prompt, then change the name, city and details to match your business.
Build a home page for Ava Mercer, a brand strategy consultant for small businesses based in Austin, Texas. Hero with the headline I Help Small Businesses Stand Out and Win Clients and buttons for Book a Discovery Call and See My Work. Add a services section (brand strategy, positioning, messaging workshops), a case studies grid with results, client logos, an about section with my story, a testimonials row, a short process strip and a contact form. Use clean white, deep indigo and a bright coral accent with a confident, personal tone.
Follow-up prompts to refine it
- Create a case study template with the problem, approach and results with numbers.
- Add a services page with three packages and who each is for.
- Add a speaking and workshops page with topics and an enquiry form.
Create it in Tuli Builder and refine visually.
SEO and content
- Publish articles that answer your ideal client’s questions.
- Link case studies to service pages.
- Add a clear email signup or lead magnet.
FAQ
Do I need a blog?
Not at first, but consistent useful posts build authority and bring organic leads.
What does it cost?
Tuli Builder is a one-time payment from $49.
See the beginner’s WordPress guide.