Clients choose a salon on look and feel as much as price. Your website is where they see your style, meet your stylists and book. This guide shows you how to build a hair salon website with AI.
What matters most to clients choosing a stylist
- Portfolio of real work. Show cuts, colour and styles you actually do, because clients choose a stylist by their results.
- Services and price list. List cuts, colour, treatments and bridal styling with starting prices so there are no surprises.
- Easy online booking. Link to a booking system and make Book Now the main button.
- Stylist profiles. Introduce each stylist with a photo, specialties and a personal touch.
- Atmosphere and hygiene. Show the salon, the products you use and your cleanliness standards.
Pages to include on your hair salon website
- Home. A vibrant hero, Book Now button, featured services and Instagram-style gallery.
- Services and prices. Cuts, color, highlights, treatments, styling, bridal.
- Meet the stylists, each with a photo, specialty and booking link.
- Gallery of before and afters.
- Products you stock, and gift cards.
- Reviews, FAQ and Contact.
Booking
Most salons use a booking platform. Put its link or embed behind a prominent Book Now button in the header and on every service. For quick starts, a simple request form also works.
Set up your hair salon website with Tuli Builder
- Install the Tuli theme. On a WordPress site with hosting and a domain, install and activate Tuli Builder. New to WordPress? Start with the beginner guide.
- Open the AI Assistant. In your dashboard go to Tuli, then AI Assistant, and pick Tuli AI, which is included with your licence and needs no API key. Prefer your own account? Add an API key from Anthropic, OpenAI, Gemini or OpenRouter instead.
- Paste the prompt below. Swap in your real business name, city and services. The assistant lays out the page, drafts the copy and writes clean HTML and CSS.
- Refine visually or by asking. Click any element to restyle it in the style panel, or describe the change to the AI.
- Add your inner pages, then publish. Repeat the process for each page in the list above, replace placeholder text and photos with real ones, and publish.
The best prompt for a hair salon website
Copy this prompt, then change the name, city and details to match your business.
Build a home page for Studio Velvet, a hair salon in Los Angeles, California. Hero with a full-width photo of finished styles, the headline Hair That Feels Like You, and a Book Now button. Add a services and price menu (cut and style, colour, balayage, treatments, bridal), a stylist team section with specialties, a before-and-after gallery, product brands we use, reviews, an Instagram feed and a contact block with hours and a map. Use soft blush, white and gold accents with an elegant serif for headings.
Follow-up prompts to refine it
- Create a price menu page with starting prices and a note that consultations are free.
- Add a stylist profile template with specialties, Instagram link and a Book with Me button.
- Add a bridal hair page with packages, a trial policy and an enquiry form.
Use Tuli Builder to create and refine it.
Local SEO for salons
- Pages for key services plus your city: “Balayage in Austin”.
- Complete your Google Business Profile with photos and services.
- Post regular work photos and ask clients to tag the salon.
- Encourage reviews at checkout.
Mistakes to avoid
- Hiding prices entirely. Starting prices reduce friction.
- Tiny, low-quality photos.
- A booking link that is hard to find on mobile.
FAQ
Can I sell gift cards or products?
Yes, with WooCommerce or your booking platform’s gift card feature.
What does it cost?
Tuli Builder is a one-time payment from $49.
New to WordPress? See the beginner’s guide.