A strong artist portfolio website helps customers find you, trust you and get in touch. For artists and musicians, a personal website is the one place you fully control. It showcases your work, tells your story and turns fans into buyers, bookings and collaborators. Here is how to build one with AI.
What matters most to fans and collaborators
- Work first. Show your best pieces or tracks prominently with high-quality images or players.
- About and story. Share your journey and style in a personal voice.
- Ways to buy or book. Link to prints, music platforms, commissions or bookings.
- Press and shows. List exhibitions, gigs and mentions.
- Easy contact and mailing list. Offer a newsletter signup to build a fan base.
Pages to include on your artist portfolio website
- Home. A striking piece of work, a short intro and links to explore.
- Portfolio or gallery, organized by series, medium or project.
- Music or video, with embeds, for musicians.
- About, with your story, statement and press.
- Shop, for prints, merch or music.
- Commissions or bookings, with an inquiry form.
- Events and shows.
- Contact and newsletter signup.
Present work well
- Use high-quality images with consistent backgrounds.
- Add titles, year, medium and dimensions.
- Compress images for speed. See image optimization.
- Embed music and video from streaming platforms instead of uploading large files.
Set up your artist or musician portfolio website with Tuli Builder
- Install the Tuli theme. On a WordPress site with hosting and a domain, install and activate Tuli Builder. New to WordPress? Start with the beginner guide.
- Open the AI Assistant. In your dashboard go to Tuli, then AI Assistant, and pick Tuli AI, which is included with your licence and needs no API key. Prefer your own account? Add an API key from Anthropic, OpenAI, Gemini or OpenRouter instead.
- Paste the prompt below. Swap in your real business name, city and services. The assistant lays out the page, drafts the copy and writes clean HTML and CSS.
- Refine visually or by asking. Click any element to restyle it in the style panel, or describe the change to the AI.
- Add your inner pages, then publish. Repeat the process for each page in the list above, replace placeholder text and photos with real ones, and publish.
The best prompt for an artist or musician portfolio website
Copy this prompt, then change the name, city and details to match your business.
Build a home page for Mara Linden, an abstract painter and illustrator based in Brooklyn, New York. Hero with a full-width artwork image, the line Colour, Texture and Quiet Chaos, and buttons for View Portfolio and Buy Prints. Add a featured works grid with titles and sizes, an artist statement, a shop teaser for prints, upcoming exhibitions, press mentions, a commissions page link and a newsletter signup. Use minimal white, black text and let the artwork supply the colour, with a refined serif heading.
Follow-up prompts to refine it
- Create a portfolio template with a large image, title, size, medium and an enquiry button.
- Add a commissions page with process, timeline and a request form.
- Add an exhibitions page listing past and upcoming shows with dates.
Create it with Tuli Builder.
Selling online
Sell prints or merch with WooCommerce. See building a store with AI.
FAQ
Should I protect my images?
Add a copyright line, keep file sizes web-friendly and consider watermarks on large previews.
What does it cost?
Tuli Builder is a one-time payment from $49.
See the beginner’s guide and photography portfolio guide.