People pick a tattoo artist by their portfolio and by how safe and welcoming the shop feels. A tattoo studio website needs outstanding images of your work, clear booking steps and visible hygiene standards.
What matters most to future clients
- Artist portfolios. Show each artist with style, specialty and healed work, since people choose by style.
- Booking and consultation process. Explain how to book, deposits and what happens at consultations.
- Hygiene and safety. Show licences, sterilisation practices and health standards.
- Aftercare and policies. Provide aftercare steps and rules for age, deposits and cancellations.
- Pricing guidance. Share hourly rates or minimums.
Pages to include on your tattoo studio website
- Home. Strong hero artwork and a Book Now button.
- Artists, each with a portfolio gallery and booking link.
- Styles and services, including cover-ups and piercings if offered.
- Booking process, deposits and FAQs.
- Aftercare guide.
- Studio, hygiene and licensing information.
- Contact.
Booking form
Ask for placement, size, style, reference images and preferred artist. A clear form saves hours of back-and-forth.
Set up your tattoo studio website with Tuli Builder
- Install the Tuli theme. On a WordPress site with hosting and a domain, install and activate Tuli Builder. New to WordPress? Start with the beginner guide.
- Open the AI Assistant. In your dashboard go to Tuli, then AI Assistant, and pick Tuli AI, which is included with your licence and needs no API key. Prefer your own account? Add an API key from Anthropic, OpenAI, Gemini or OpenRouter instead.
- Paste the prompt below. Swap in your real business name, city and services. The assistant lays out the page, drafts the copy and writes clean HTML and CSS.
- Refine visually or by asking. Click any element to restyle it in the style panel, or describe the change to the AI.
- Add your inner pages, then publish. Repeat the process for each page in the list above, replace placeholder text and photos with real ones, and publish.
The best prompt for a tattoo studio website
Copy this prompt, then change the name, city and details to match your business.
Build a home page for Black Ember Tattoo Studio in Portland, Oregon. Hero with a dark artistic background, the headline Custom Tattoos, Made to Last and buttons for Book a Consultation and View Artists. Add artist profiles with style tags and portfolio grids, a booking process strip, hygiene and licence section, aftercare guide, pricing and deposit policy, healed work gallery and a booking form with idea description and placement. Use black, off-white and deep red with a bold, moody look.
Follow-up prompts to refine it
- Create an artist profile template with style tags, portfolio and a Book with Me button.
- Add an aftercare page with day-by-day instructions and a FAQ.
- Add a deposit and cancellation policy page in plain language.
Create it with Tuli Builder.
Local SEO
- Style plus city pages: “Fine Line Tattoo in Portland”.
- Consistent portfolio posts with descriptions.
- Reviews on Google.
FAQ
What does it cost?
Tuli Builder is a one-time payment from $49.
See the beginner’s guide and photography portfolio guide.