A strong solar installer website helps customers find you, trust you and get in touch. Solar is a high-value, high-consideration purchase. Homeowners research costs, savings, incentives and installers for weeks. A clear solar company website that educates, builds trust and offers a free quote can win the project. Here is how to build one with AI.
What matters most to homeowners considering solar
- Savings and payback. Show estimated savings, payback period and incentives, because ROI is the deciding question.
- Education without jargon. Explain panels, inverters, batteries and net metering simply.
- Financing and incentives. Cover loans, leases, cash purchase and tax credits.
- Installer credibility. Show certifications, warranties and installed projects.
- Instant quote tools. Offer a savings estimate form based on address and bill.
Pages to include on your solar installer website
- Home. Get a Free Solar Quote button, key benefits and trust badges.
- Residential solar, commercial solar, battery storage, EV chargers.
- How solar works and the installation process.
- Incentives and financing.
- Savings calculator or a request-a-proposal form.
- Projects gallery, reviews, service areas and Contact.
Be careful with claims
Savings depend on location, usage and utility rates. Use ranges, explain assumptions and follow advertising rules. Incentive programs change, so link to official sources and keep content updated. Display your licenses and certifications.
Set up your solar installer website with Tuli Builder
- Install the Tuli theme. On a WordPress site with hosting and a domain, install and activate Tuli Builder. New to WordPress? Start with the beginner guide.
- Open the AI Assistant. In your dashboard go to Tuli, then AI Assistant, and pick Tuli AI, which is included with your licence and needs no API key. Prefer your own account? Add an API key from Anthropic, OpenAI, Gemini or OpenRouter instead.
- Paste the prompt below. Swap in your real business name, city and services. The assistant lays out the page, drafts the copy and writes clean HTML and CSS.
- Refine visually or by asking. Click any element to restyle it in the style panel, or describe the change to the AI.
- Add your inner pages, then publish. Repeat the process for each page in the list above, replace placeholder text and photos with real ones, and publish.
The best prompt for a solar installer website
Copy this prompt, then change the name, city and details to match your business.
Build a home page for SunBridge Solar in Phoenix, Arizona. Hero with a rooftop installation photo, the headline Cut Your Power Bill With Solar and buttons for Get Your Free Savings Estimate and See How It Works. Add a savings calculator teaser, a how-it-works strip (design, permit, install, switch on), financing options, incentives and tax credit info, a warranty section, certifications, completed projects gallery, reviews and an estimate form asking for address and monthly bill. Use sun yellow, deep blue and white with an optimistic tone.
Follow-up prompts to refine it
- Create a financing page that compares cash, loan and lease options in a table.
- Add a solar battery page that explains backup power and costs.
- Add a projects gallery with system size, savings and location for each install.
Create it in Tuli Builder and refine visually.
Local SEO
- Pages for each city and utility area you serve.
- Guides like “Is solar worth it in California?”
- Reviews and project photos.
FAQ
Can I add a savings calculator?
Yes. Embed a calculator tool or link to a proposal form.
What does it cost?
Tuli Builder is a one-time payment from $49.
See the beginner’s WordPress guide and more industry guides.