Your Google Business Profile (formerly Google My Business) is the listing that appears in Google Maps and local search results. For local businesses, it is often more important than the website for getting calls and visits. Here is how to set it up and optimize it.
Step 1: Create or claim your profile
- Search your business name on Google. If a listing exists, click to claim it.
- If not, go to the Google Business Profile manager and add your business.
- Enter your business name exactly as it appears in real life.
Step 2: Choose the right categories
Your primary category is one of the strongest local ranking signals. Pick the most specific option, such as “Plumber” rather than “Contractor”, then add relevant secondary categories.
Step 3: Add location or service area
- Storefront: add your address so customers can find you.
- Service-area business: hide your address if you do not serve customers there, and list the areas you cover.
Step 4: Verify
Google verifies businesses by methods such as video, phone, email or postcard, depending on your situation. Follow the prompts and do not publish a fake address.
Step 5: Complete every field
- Phone number and website
- Opening hours, including holidays
- Services and products with descriptions
- Business description with your main services and area
- Attributes such as wheelchair accessible, online appointments or LGBTQ+ friendly
Step 6: Add great photos
Upload real photos: exterior, interior, team, work samples and products. Add new ones regularly. Businesses with more photos tend to get more engagement.
Step 7: Collect and reply to reviews
- Share your review link with happy customers.
- Reply to every review, positive or negative, professionally.
- Never buy or fake reviews.
Step 8: Post updates
Share offers, events and news. Posts keep your profile active and give customers a reason to act.
Step 9: Use Q&A and messaging features carefully
Answer questions promptly and make sure your answers are accurate.
Step 10: Match your website
Keep your name, address, phone and hours consistent with your site. Add LocalBusiness schema. See what is schema markup, and the local SEO guide.
Common mistakes on your google business profile
- Stuffing keywords into your business name (against guidelines)
- Duplicate listings
- Out-of-date hours
- Ignoring reviews
Google business profile FAQ
Is a Business Profile free?
Yes.
Do I need a website?
Not required, but a good site strengthens your presence. See how to create a WordPress website.