A strong insurance agent website helps customers find you, trust you and get in touch. Insurance is a trust business with a lot of comparison shopping. An independent agent’s website should explain coverage simply, show the carriers you represent and make it easy to request a quote. Here is how to build an insurance agency website with AI.
What matters most to families and business owners
- Plain-language coverage explanations. Explain auto, home, life and business insurance without jargon.
- Fast quote access. Offer a quote form and phone number, since quotes are the main goal.
- Carriers and independence. If you represent multiple carriers, say so, because choice builds trust.
- Local service and claims help. Highlight personal service and how you help during a claim.
- Licences and reviews. Show your state licences and customer reviews.
Pages to include on your insurance agent website
- Home. Get a Quote button, coverage types and carrier logos.
- One page per product: auto, home, renters, life, business, umbrella.
- Why an independent agent, explaining that you compare multiple carriers.
- Claims help.
- About the agency and team.
- Reviews, Resources and Contact.
Compliance basics
- Display your license number and the states where you are licensed.
- Follow your state’s rules on advertising and testimonials.
- Avoid collecting Social Security numbers or sensitive details in basic forms. Use a secure quoting tool for that.
- Include a privacy policy and any required disclosures.
Set up your insurance agent website with Tuli Builder
- Install the Tuli theme. On a WordPress site with hosting and a domain, install and activate Tuli Builder. New to WordPress? Start with the beginner guide.
- Open the AI Assistant. In your dashboard go to Tuli, then AI Assistant, and pick Tuli AI, which is included with your licence and needs no API key. Prefer your own account? Add an API key from Anthropic, OpenAI, Gemini or OpenRouter instead.
- Paste the prompt below. Swap in your real business name, city and services. The assistant lays out the page, drafts the copy and writes clean HTML and CSS.
- Refine visually or by asking. Click any element to restyle it in the style panel, or describe the change to the AI.
- Add your inner pages, then publish. Repeat the process for each page in the list above, replace placeholder text and photos with real ones, and publish.
The best prompt for an insurance agent website
Copy this prompt, then change the name, city and details to match your business.
Build a home page for Harbor Light Insurance in Portland, Maine, an independent agency. Hero with the headline Coverage That Fits Your Life and buttons for Get a Free Quote and Talk to an Agent. Add a coverage grid (auto, home, renters, life, small business), a carriers-we-work-with logo row, a three-step quote process, a claims help section, agent profiles with licences, reviews and a quote form. Use navy, white and a warm gold accent with friendly, jargon-free copy.
Follow-up prompts to refine it
- Create a home insurance page with a simple coverage explainer and a quote form.
- Add a claims help page with step-by-step instructions and a phone number.
- Add a bundling page that explains savings from combining auto and home.
Create it with Tuli Builder and edit visually.
Local SEO for agents
- Create product plus city pages: “Home Insurance in Charlotte”.
- Write guides: “How much auto insurance do I need?”, “What does renters insurance cover?”
- Claim your Google Business Profile and collect reviews.
FAQ
Can I embed a quote tool?
Yes, add your quoting platform’s form or link behind the Get a Quote button.
What does it cost?
Tuli Builder is a one-time payment from $49.
See the beginner’s WordPress guide.