Remodeling and construction projects cost a lot and take weeks, so homeowners vet contractors carefully. A professional website that shows finished projects, explains your process and proves you are licensed can win jobs before the first call. Here is how to build a contractor website with AI.
What matters most to homeowners planning a project
- Project portfolio. Show finished kitchens, additions and renovations with details on size, timeline and scope.
- Licensing, insurance and bonding. Display your contractor licence and insurance, because customers need proof before hiring.
- Process and communication. Explain steps from estimate to walkthrough, and how you handle schedules and change orders.
- Clear services. Separate remodelling, additions, new builds and repairs.
- Free estimates and financing. Make requesting an estimate easy and mention financing if available.
Pages to include on your contractor website
- Home. Request an Estimate button, trust badges and featured projects.
- Services: kitchen remodeling, bathroom remodeling, additions, basements, decks, whole-home renovations.
- Portfolio with project details: scope, location, duration.
- Our process: consultation, design, permits, build, walkthrough.
- About, with the owner, team and years in business.
- Reviews, Service areas and Contact.
Explain the process
Fear of delays and surprises holds many homeowners back. A simple five-step process section, with what the client should expect at each stage, reduces that fear and sets you apart from contractors who stay vague.
Set up your general contractor website with Tuli Builder
- Install the Tuli theme. On a WordPress site with hosting and a domain, install and activate Tuli Builder. New to WordPress? Start with the beginner guide.
- Open the AI Assistant. In your dashboard go to Tuli, then AI Assistant, and pick Tuli AI, which is included with your licence and needs no API key. Prefer your own account? Add an API key from Anthropic, OpenAI, Gemini or OpenRouter instead.
- Paste the prompt below. Swap in your real business name, city and services. The assistant lays out the page, drafts the copy and writes clean HTML and CSS.
- Refine visually or by asking. Click any element to restyle it in the style panel, or describe the change to the AI.
- Add your inner pages, then publish. Repeat the process for each page in the list above, replace placeholder text and photos with real ones, and publish.
The best prompt for a general contractor website
Copy this prompt, then change the name, city and details to match your business.
Build a home page for Cornerstone Builders in Charlotte, North Carolina. Hero with the headline Remodeling Done on Time and On Budget and buttons for Request a Free Estimate and View Projects. Add a services grid (kitchen remodels, bathroom remodels, home additions, whole-home renovations), a project portfolio with size and timeline captions, a five-step process strip, a licence-and-insurance badge row, financing information, client reviews and an estimate form with project type and budget range. Use navy, white and warm copper with a strong sans-serif font.
Follow-up prompts to refine it
- Create a project case study template with before, after, budget range and timeline.
- Add a kitchen remodel page with a cost-factors section and FAQ.
- Add a process page that explains each phase from estimate to final walkthrough.
Use Tuli Builder to create the page and refine it.
Local SEO for contractors
- Write a project page for each major job with the city and scope.
- Create separate service pages: “Kitchen Remodeling in Nashville”.
- Collect reviews after final walkthroughs.
- Keep your Google Business Profile photos updated.
Mistakes to avoid
- No license number, which many states require in ads.
- A portfolio with no project details.
- Promises of fixed timelines you cannot guarantee.
FAQ
Should I show prices?
Show typical ranges if you can, with a note that final cost depends on scope.
What does it cost?
Tuli Builder is a one-time payment from $49.
New to WordPress? Read the beginner’s guide.