This guide covers “what is tuli builder” in plain language. Tuli Builder is an AI-first WordPress theme and visual page builder. You describe a page (in any language), its built-in AI assistant writes real HTML and CSS (ask it from Tuli → AI Assistant in your WordPress dashboard, recommended, or from the page builder, with identical capabilities), and you refine the result visually. Everything you build compiles to clean, standard code that you control, and if you ever decide not to continue with Tuli, you can export your site as a plain HTML site and take it with you. This guide explains what Tuli is, how it works, what it can do today and why it’s the best choice for building a WordPress site with AI.
Tuli Builder in one minute
- It’s a WordPress theme plus a visual builder. Install it on your own WordPress site, hosted wherever you like.
- It was built for AI from the very first line of code. AI isn’t a feature added to an older builder. The canvas, the editor, the output format and the MCP server were all designed around AI writing real code that a human can take over at any moment.
- You control the whole codebase. The output is plain HTML and CSS. No proprietary widgets, no shortcode soup, no lock-in.
- You can leave any time. Export your site as a plain HTML site, even if you don’t want to continue with us.
- It’s a one-time payment. Pay once, own it forever, with lifetime updates and no subscription. See pricing.
Built AI-first, not AI added on
Most “AI page builders” are older builders with an AI feature added. Some, like 10Web, sit on top of Elementor. Others are Gutenberg block packs, drag-and-drop builders or starter-site generators. They were designed for humans dragging widgets, and AI was attached afterward. The result is AI that can draft a first version but then hands you back to a panel-based editor.
Tuli started from the opposite end. Because pages are plain HTML and CSS, an AI can read them, write them and change them exactly like a developer would. Because the style panel and the code stay in two-way sync, a human can step in at any point without breaking anything. That’s why Tuli’s AI keeps working on every page, every day, instead of stopping after the first draft. See how this plays out in the best AI WordPress page builders compared.
How Tuli Builder works
1. Describe it, or paste it
Start with a prompt such as “build a pricing section” or “make a landing page for my dental clinic”. Tuli’s AI assistant generates a complete, styled block, whether you ask from Tuli → AI Assistant in your WordPress dashboard (recommended) or from inside the builder. Already have a design from ChatGPT, Claude, Lovable or an old site? Paste any HTML, CSS and JavaScript and Tuli turns every tag into an editable builder element on a real WordPress page. See how to convert HTML to WordPress.
2. Refine it visually
For example, click any element and use the inspector for spacing, typography, color, backgrounds, flex and grid layout. Or type CSS directly. As a result, the visual controls and the CSS stay in two-way sync: change one and the other updates on the same frame. Duplicate selectors are merged automatically, so the stylesheet stays tidy.
3. Connect it to real WordPress data
Static pages are the easy part. Tuli also gives you query loops (driven by the main query, a visual WP_Query, raw PHP or an ACF repeater), dynamic data tokens for post fields and ACF fields, reusable templates for headers, footers, single and archive pages, and AJAX filters for instant faceted search.
4. Save and ship clean code
When you click Save, Tuli writes lean HTML and CSS. Scripts for sliders, tabs, video and other interactive elements load only on pages that use them, which keeps Core Web Vitals healthy.
Complete control of your codebase
With Tuli you are never locked out of your own site. Every AI generation and every visual edit lands in your real source, where you can read, audit and change it. Also, add raw CSS, PHP and shortcodes whenever you want. Site-wide rules go to Global CSS and page-specific rules go to Page CSS. See why you should own your code.
Leave any time: export your site as HTML
We’d like you to stay, but you shouldn’t have to. If you decide not to continue with Tuli, you can export your site as a plain HTML site and keep everything you built. Compare that with widget-based builders, where leaving usually means rebuilding every page by hand. The tool is built into the theme under Tuli, Settings, Export Site. It crawls your live front end, saves every page as HTML, downloads the stylesheets, scripts, images and fonts, and hands you a zip that works without WordPress. As with any static export, features that need PHP at request time, such as form submissions, search, login and comments, need a backend.
The latest and greatest features
Built-in MCP server
Turn it on and connect Claude Code, or any AI agent that speaks the Model Context Protocol, to build and manage your whole site. The agent can create posts, pages, templates, plugins, media, custom post types and full Tuli layouts. A secret token you control protects every connection, you can revoke it at any time, and your theme can’t be changed or switched by the agent. Read more in WordPress MCP Server: Let an AI Agent Build and Manage Your Site and How to Connect Claude Code to WordPress.
HTML to WordPress converter
For example, this is the feature Tuli is built around. Paste a whole vibe-coded website and get an editable WordPress site. Section comments, compound selectors, shorthands and @media breakpoints all round-trip cleanly.
Built-in AI assistant
Generate pages and sections, draft copy, and rewrite existing content (“make this shorter and punchier”) from your WordPress dashboard (Tuli → AI Assistant, recommended) or inside the builder, with identical capabilities. As a result, the generated CSS lands in your real source, so you can review and edit every line.
Query loops, dynamic data and ACF
Build blogs, directories, listings and portfolios that pull real content. Style one card and every result matches.
30+ WooCommerce blocks
Compose custom product, archive, cart and account pages from native building blocks: title, price, add-to-cart, gallery, grids and more. See how to build a WooCommerce store with AI.
Forms, filters and media
A built-in form builder means no form plugin. AJAX filters give you no-reload faceting by taxonomy, custom field, search and sort. Video, audio, slider, tabs, accordion and divider elements are included.
Design system and responsive control
Brand tokens are exposed as :root CSS custom properties, and Google Fonts load straight into the canvas. Desktop, tablet (up to 991px) and mobile (up to 599px) are edited independently, and Tuli wraps each change in the right @media query for you.
Safe by design
HTML, CSS and JS are sanitized on every save, capability checks and nonces guard every endpoint, and raw <script> stays opt-in for trusted administrators.
How Tuli benefits you
| If you are… | Tuli gives you… |
|---|---|
| A business owner | A professional site built by describing it, with no developer retainer and no recurring builder fees |
| A freelancer or agency | Faster builds, clean handoff code and a multi-site licence (1, 5, 25 or unlimited sites) |
| A vibe coder | A way to bring a Lovable, Bolt or ChatGPT design into a real CMS with real content management |
| A developer | Readable HTML and CSS, PHP and shortcode support and an MCP server for agent workflows |
Why it’s convenient
- Nothing new to learn. If you can paste a page and click an element, you can use Tuli.
- One place for everything. Design, AI, templates, forms, filters and WooCommerce all live in the builder.
- Work the way you like. Prompt the AI, edit visually, write CSS or hand the job to an AI agent over MCP.
- Updates arrive automatically through your licence. Check the changelog for each release.
Why Tuli is the best choice for AI website building with WordPress
- It’s AI-native. Designed around AI from the first line of code, not an AI feature added to an Elementor-style widget builder.
- You control the codebase. Plain HTML and CSS that you can read, audit and edit. And you can export your site as plain HTML any time.
- You get WordPress. Plugins, SEO tools, WooCommerce, a real CMS and your choice of host. See why WordPress is still the smartest choice in the age of AI.
- AI is built in, and it is the easiest way to start. Tuli AI is included with your licence and needs no API key: you top up prepaid AI credits (they never expire) and start building. Prefer your own account? Use an API key from a provider such as OpenAI, Anthropic, Gemini or OpenRouter and pay that provider directly. You can also skip the assistant and drive the site from your own AI tool over MCP.
- It’s fast. Lean markup and scripts that load only where needed.
- The price is predictable. One payment, from $49, with a 14-day money-back guarantee.
See how Tuli compares
- Lovable alternative
- Elementor alternative
- Divi alternative
- Bricks alternative
- 10Web alternative
- ZipWP alternative
- Spectra AI alternative
- Brizy AI alternative
What is Tuli builder FAQ
Is Tuli Builder a plugin or a theme?
Also, it’s a WordPress theme with a built-in visual builder. Your pages compile to clean HTML and CSS.
Do I need to know how to code?
No. Visual editing and the AI assistant cover everything. Developers get optional extras such as raw CSS, PHP and shortcodes.
Is it a subscription?
No. Every plan is a single one-time payment with lifetime updates and support. Plans differ only by the number of sites you can activate.
What if I don’t like it, or want to leave later?
There’s a 14-day money-back guarantee, and you can export your site as a plain HTML site at any time.
Try it
The fastest way to understand Tuli is to describe a page, watch the AI build it, then open the code it wrote. Get Tuli. Pay once, control your code, no lock-in.